This collection documents Robert Teeter’s role as a leader in survey research and his work as a key campaign strategist for Republican presidential, gubernatorial, and senatorial candidates, including Richard Nixon’s 1972 re-election campaign, Gerald Ford’s 1976 campaign, and George H. W. Bush’s 1992 re-election campaign (of which he was the national chairman). It also documents his work for Market Opinion Research and Coldwater Corporation, including public opinion surveys conducted for NBC News/The Wall Street Journal, The Council for Excellence in Government, and the Educational Testing Service. The papers contain public opinion data, survey analysis, working papers, and background material that are useful for understanding policy trends, public opinion, voter behavior, candidate effectiveness, media usage, election history, and political polling techniques used to study American opinions and attitudes during the 1970s-2000s.
114 linear feet (ca. 228,000 pages)
Robert M. Teeter (accession numbers 85-15 and 98-7)
Elizabeth Teeter (accession numbers 2004-061, 2004-063, 2005-018, 2005-024, 2005-057, 2006-004, 2006-027, 2006-034)
Open. Some items are temporarily restricted under terms of the donors’ deeds of gift, a copy of which is available on request, or under National Archives and Records Administration general restrictions (36 CFR 1256). Advance consultation is required for some folders so that archivists may complete routine review for privacy or other restricted information.
Robert Teeter and Elizabeth Teeter donated to the United States of America their copyrights in all of Robert Teeter’s unpublished writings in National Archives collections. The copyrights to materials written by other individuals or organizations are presumed to remain with them. Works prepared by U.S. Government employees as part of their official duties are in the public domain.
Prepared by Paul Conway, August 1987; Revised by Helmi Raaska, February 1998; Brooke Clement, October 2004; Stacy Davis, July 2005
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