Early Planning for the Campaign

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The Primary Campaign and the Ronald Reagan Challenge
- Comments on the Potential Candidacy of Ronald
Reagan - Jerry Jones memo, September 26, 1975
- Analysis of Early Research on Perceptions,
Style, and Themes - Robert Teeter memo, November 12, 1975
- Slowing Ronald Reagan's Momentum - Robert
Teeter memo, December 11, 1975
- National Polls and Campaign Strategy -
Robert Teeter memo, December 24, 1975
- Critique of the President Ford Committee -
Jack Stiles report, February 24, 1976
- TV Commercial Attacking Ronald Reagan's Candidacy -
Bruce Wagner memo, April 7, 1976
- An Explanation of the Reagan Victories in
Texas and the Caucus States - report, May 1976
- Campaign Advice to President Ford -
Barry Goldwater letter, May 7, 1976
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General
Election Campaign Planning & Republican National Convention
- Ford Campaign Strategy - Observations by
George Will - Stef Halper memo, June 11, 1976
- Proposed Theme Speeches - Jim Reichley
memo, July 14, 1976
- Cows Soil the President's Suit: Problems Campaigning
on the Road - Dorrance Smith memo, July 26, 1976
- Campaign Strategy Plan for the Ford
Campaign, August 1976
- 1976 Republican
Party Platform, August 17, 1976
- President Ford's Remarks Upon
Accepting the Republican Presidential Nomination, August 19,
1976
- Preliminary Media Plan for the Ford Campaign,
August 21, 1976

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The General Election Campaign Against Jimmy Carter
- President Ford
'76 Factbook, September 1976 (compilation
by campaign committee staff concerning accomplishments, quotes,
and views)
- Campaign
Advocate Travel - Jim Baker memo, September 8, 1976
- Debate Strategies - David Gergen memo,
September 18, 1976
- Presidential Campaign Debate
Transcript (domestic policy), September 23, 1976
- Campaigning in the South - David Gergen
and Jerry Jones memo, September 24, 1976
- Presidential Campaign Debate
Transcript (foreign policy), October 6, 1976
- Student Reactions to the Debate, Milt
Mitler Memo, October 8, 1976
- Objectives and Suggestions for the Third Debate -
Mike Duval memo, October 18, 1976
- President Ford Committee Newsletter, October 19, 1976 (PDF File)
- Advice for Press Conference - Dick Cheney
memo, October 20, 1976
- Presidential Campaign Debate
Transcript, October 22, 1976
- Speech Themes for Return Home to Michigan,
Jack Marsh Memo, November 1, 1976
- Electoral Vote - Map, November 3, 1976
- Election Concession Statement Read by
First Lady Betty Ford,
November 3, 1976 (PDF File)
- Starting the Transition Process - Jimmy
Carter letter, November 3, 1976
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