SUMMARY DESCRIPTION

Primarily printed materials related to GOP congressional and presidential campaigns of the 1960s and early 1970s. Includes RNC and RNCC publications, training seminar manuals, polls and research reports, commercial advertising packets, newsletters, candidate pamphlets and correspondence. Also included are 1975 White House Weekly Presidential Mail Sample Reports.

QUANTITY
8.4 linear feet (ca.16,800 pages)

DONOR
Paul A. Theis (99-NLF-011)

ACCESS
Open.

COPYRIGHT
Paul A. Theis has donated to the United States of America his copyrights in all of his unpublished writings in National Archives collections. The copyrights to materials written by other individuals or organizations are presumed to remain with them. Works prepared by U.S. Government employees as part of their official duties are in the public domain.

Prepared by Donna Lehman, October 1999
[s:\bin\findaid\theis, paul - papers.doc]

BIOGRAPHICAL INFORMATION

PAUL A. THEIS

1948 - Received a B.A. degree in journalism from the University of Notre Dame

1949 - Received a B.S. degree in foreign service from Georgetown University

1950-53 - Reporter, Fairchild Publications

1953-54 - Correspondent, "Newsweek"

1955-57 - Executive assistant to Congressman Oliver P. Bolton, Ohio

1958-60 - Radio and television director, Republican Congressional Committee

1960-74 - Director of public relations, Republican Congressional Committee

1974-75 - Executive editor, White House Editorial Office

1976-77 - Deputy Under Secretary of Agriculture for Congressional and Public Affairs

1977-81 - Staff consultant, U.S. House of Representatives

1981- - President, Headliner Editorial Service

INTRODUCTION

The Paul A. Theis Papers are mainly a collection of materials accumulated during Theis’ 1960-74 tenure with the Republican National Congressional Committee where he served first as director of the radio-television division and subsequently as Director of the Division of Public Relations. Paul Theis served as Executive Editor in the White House Editorial Office from August, 1974 until January, 1976. The work of this office is better represented in the Theis-Orben Files.

The Republican National Congressional Committee was originally founded in 1866. Through the present time, the group’s primary purpose was to help elect Republicans to the U.S. House of Representatives. Mr. Theis led his department in studies of political issues and trends and developed techniques for reaching the electorate in an effective manner. Specifically, the Division of Public Relations produced the committee’s publications such as the weekly Newsletter, Speech of the Week, Issue of the Day, the Daily News Digest, and radio and television scripts. In addition, this division operated the Republican Telephone News Service which provided daily voiced statements by party leaders on current issues for broadcast use. The department conducted seminars for Representatives and helped candidates prepare press and campaign literature.

The bulk of the collection consists of campaign management and training literature dated from 1960 to 1974, although there is earlier and later material (much of the material is undated). It is a varied set of pamphlets, brochures, broadsides and workbooks that cover a broad range of topics dealing with the election of local, state and national candidates. Much of the material comes from the Republican National Committee. The American Medical Political Action Committee is also well represented in the papers. Most of the collection is notable as evidence of common techniques for campaign management during the era. Many items, however, are also interesting for conveying the perception of women’s role in the Republican Party of the 1950s and 1960s as well as the emerging role of African-Americans in party politics.

The Newsletter, in its modern iteration, was established while Mr. Theis headed the Public Relations Department. The format was revised and improved and came to be recognized as one of the most effective Party vehicles for communicating the Republican message. This collection includes copies of the Newsletter from 1965 to 1968.

The Theis papers also include miscellaneous correspondence and a complete set of the Weekly Presidential Mail Sample Reports that Mr. Theis received while on staff at the White House.

Related Materials (October 1999)
The Theis papers differ from most Ford Library collections in that they provide little information specific to the Ford Administration. President Ford was closely involved with the RNCC while a congressman, however, and continued to participate in their campaign and fundraising drives while Vice President and during his Presidency. Materials documenting his role are found in the Ford Congressional Papers and the Ford Vice Presidential Papers. The Hartmann Papers include several boxes of material from the RNCC, including issues of the Newsletter not found in the Theis Papers, as well as other RNCC publications and press releases.

SERIES DESCRIPTIONS

Correspondence File, 1966-75.  (Box 1, 0.1 linear feet)
Routine, miscellaneous correspondence including several letters from President Ford.

Arranged chronologically.

View container list for this series

Campaign Management & Training Literature, undated. (Boxes 1‑5, 1.5 linear feet)
Printed materials related to political campaigns including brochures, pamphlets, commercial advertising packets and training manuals.

Arranged alphabetically by title.

View container list for this series

Campaign Management & Training Literature, (1949) 1960-1974 (1990).  (Boxes 5‑15, 4.4 linear feet)
Printed materials related to political campaigns including brochures, pamphlets, commercial advertising packets and training manuals.

Arranged chronologically.

View container list for this series

Newsletter of the Republican National Congressional Committee.  (Boxes 16‑18, 1.0 linear feet)
The collection is continuous from 1965-1968.

Arranged chronologically.

View container list for this series

White House Weekly Presidential Mail Sample Reports, 1974-76.  (Boxes 18‑21, 1.4 linear feet)
Samples of mail sent by the electorate to President Ford expressing opinions, pro and con, regarding current national issues.

Arranged chronologically.

View container list for this series

Audiovisual Material Transferred from the Textual Collection.

View container list for this series

CONTAINER LIST

Box 1 - Correspondence Files

• 1966-1975 Miscellaneous Correspondence
• 1967-1968 Correspondence from President Ford

Box 1 (Continued) - Campaign Management and Training Literature (undated)

• 21 Ways to Get More Votes
• 25 Winning Ideas for Political Advertisers
• Advanced Political Data Survey
• Advertising Agencies
• Advertising That Won Elections
  Agriculture
• American Medical Political Action Committee (AMPAC) pamphlets
• Automation
• Ballot Security Organizers Guide
• Blueprint for Victory
• Boiler Room Operation
• Bring the Office to the People
• Broadcasting in a Political Campaign
• A Building Speaks
• Camp David (Map)
• Campaign Management and Training notes
• Campaign Management and Training Literature (Miscellaneous)
• Campaign Manager’s Guideline
• Campaign Organizational Charts
• Campaign Research
• The Campaign Scheduler
• Campaign Technique Manual
• The Candidate’s Announcement
• The Candidate’s Support Committee (AMPAC)
• Citizen’s Honest Elections Foundation Report Form
• Committee for the Re-election of Congressman Matthew V. Champion

Box 2 - Campaign Management and Training Literature (undated)

• Decision Making Information (DMI) – Computer Telegram & Letters Materials
• Derouinian for Congress
• Election Day Instructions
• Establishing a Ticket Price – Republican Fund Raising Dinner Guide
• Facts About Political Campaign Secrets…
• For Women Only – A Recipe for Inflation
• President Gerald Ford and WIN: The Voluntary Anti-Inflation Campaign
• Fund Raising by Mail
• Go Creative Advertisers Newspaper
• GOP/Ford Cartoon
• Graphics and Politics
• Graphics, Inc
• A Handbook of Basic Techniques in the Art of Smearing…
• Harris and Gallop Poll
• Have You Written to Your Congressman Lately
• The House and the Committee of the Whole House on the State of the Union
• How to Campaign Among Nationality Groups
• How to Elect the President and Vice President
• How to Organize a Leadership Training School
• How to Raise Funds for a Congressional Campaign
• How to Respect and Display Our Flag (USMC)
• How to Use Outdoor Advertising in a GOP Political Campaign
• Information on Reports Required From Candidates
• Is Your Image Showing? 10 Ways to Make Sure
• It’s a Long Story…
• Mr. Johnson Promises to Pay
• Join the GOP Rebellion
• The Liberal Papers – Blueprint for Surrender
• Maxwell for Congress
• Meet Jim Dunn
• Meet George Kelley
• Memo on the 1970 Campaigns
• Miscellaneous Newspaper Clippings
• Mississippi Senator James O Eastland
• Mother Goose Goes to Washington

Box 3 - Campaign Management and Training Literature (undated)

• Neighbor to Neighbor Annual Drive – Any County, USA
• Official Publicity Manual – Republican National Committee (RNC)
• Opposition Research – RNC
• Organization for Victory
• The Party That Cares – The Democrats Care
• Photograph – Nixon/Agnew Campaign
• Photographs – Campaign Memorabilia
• Political Campaign Fund Raising
• Precinct Power
• Professional Campaign Techniques
• The Public Relations of a Political Campaign
• Public Relations Society of America
• Public Relations Tools…
• Q&A on Video Tape vs Film
• Raising Money for Politics
• Reaching the Young Voter
• Recommended Schedule for a Congressional Campaign
• The Redistricting Decision
• Re-Elect Congressman John A. Race
• Remarks at the Republican Candidates Conference – Television
• Republican Broadside – We’ve Had Enough
• Republican Candidates Campaign Literature
• Republican Candidate’s Wives Manual [women in politics]
• Republican Congressional Committee – Congressional Candidate Questionnaire
• A Guide for Activity Among Nationality Groups – RNC
• Republican Worker’s Manual – Work and Win
• Republicans Speak on Vital Problems
• The Win Rockefeller Story
• Rules of the House of Representatives – First Session, 95th Congress
• Sample Budget for Non-Incumbent
• Scheduling or Making the Most of a Candidate Visit to your County
• Phyllis Schlafy for Congress

Box 4 - Campaign Management and Training Literature (undated)

• Seminars in Campaign Management – Manual for Campaign Managers (1)-(4)
• Seminars in Campaign Management – Manual for Campaign Managers - annotated (1)-(4)
• Seminars in Campaign Management – District X Materials
• Seminars in Campaign Management – Miscellaneous Materials
• Seminars in Campaign Management – Miscellaneous Materials

Box 5 - Campaign Management and Training Literature (undated)

• Senior Citizen Campaign Checklist
• “A Sense of Mission” – by Rogers C. B. Morton
• A Study on the Effects of Mid-Term Elections on Marginal Congressional Candidates
• Tag Factors: The Incumbent
• Telephone Tips
• Telling the Story: A Guide to Better Press Relations
• The Ten Commitments
• There is a Difference
• John Tower Campaign Literature
• TV Radio Handbook for Political Candidates
• Typical Budget for a Non-Incumbent Congressional Candidate
• Unusual Things About Richard Nixon
• The Victory Road
• John Wald for Congress
• Who Me? A Politician?
• Why You Should Be Active in Politics
• Win With Advertising Specialties – MacDonald Associates
• Women in Politics – Study and Action Programs [women in politics]
• Work and Win
• “You” Series Pamphlets 1 –7 Women’s Division Republican National Committee (1)-(2)

Box 5 (Continued) - Campaign Management and Training Literature (dated)

• 11/30/49 – Public Relations in Municipal Government
• 1952 – The Official Manual of the Democratic National Convention
• 1954 – Blueprint for Victory
• 1958 – A Guide to Your Television Appearance
• 1958 – Republican Speakers Handbook
• 1959 – The ABC’s of Politics
• 1959 – Women in the Public Service
• 1/13-21/59 – School for Freshman – Orientation for New Members of Congress
• 1/22/59 – A Road to Victory
• 1960 – “The Meaning of Communism to America” by Richard Nixon
• 1960 – Meeting the Challenges of the Sixties
• 1960 – Nixon and Lodge Campaign Literature
• 1960 – An Open Letter to Republican Neighborhood Workers
• 1960 – Republican Platform
• 1960 – What’s Happening to Your Money
• 1960 – Who Me? A Politician

Box 6 - Campaign Management and Training Literature (dated)

• 1960 – Why You Should Go Into Politics
• 1960 – Why You Should Vote Republican
• 1960 – Worried About Old Age – Kennedy for President
• 1960 – A Young Republican Project for GO-Power
• 2/4/60- Women in Politics
• 8/24/60 – Battle Line
• 9/19/60 – Battle Line
• 1961 – Are You a Shadow Voter
• 1961 – Mobilization of Republican Enterprise
• 1961 – The Negro Voter and the Republican Party (unidentified remarks) [role of African-Americans]
• 2/26-3/7/61 – News Release-Republican National Committee
• 3/1/61 – Battle Line
• 3/1/61 – “Tom Kitten”
• 3/5-7/61 – Ninth Annual Republican Women’s Conference [women in politics]
• 3/7/61 – How I Won an Industrial District
• 1962 – A Fact Book for Republican Campaigners
• 1962 – How To Use TV in a Political Campaign/Radio as a Political Instrument
• 1962 – Just One Vote
• 1962 – Precinct Education Program (1)-(2)
• 1962 – Publicity Handbook-A Guide for Publicity Chairmen
• 1962 – “The Ted Kit” Election Materials-Bruinsma for Congress
• 1962 – Young Republicans National Federation Campaign Ideas
• 2/62 – Selling the GOP
• 4/62 – FCC Letter re: Equal Time
• 4/22/62 – Anatomy of a Victory-How Rumsfeld Won Out
• 5/29/62 – Eisenhower Letter to Gil Robinson
• 9/62 – From One Older American…To Another
• 1963 – The Republican Clubwomen’s Leadership Manual
• 1963 – What Government Should Know About Advertising

Box 7 - Campaign Management and Training Literature (dated)

• 1/14-21/63 – Seminars for New Members of the 88th Congress
• 4/30/63 – Media Fact Book for the Republican National Committee
• 1964 – FAIR Memo-Republican National Committee
• 1964 – Goldwater Campaign Literature
• 1964 – How to Win: A Handbook for Political Education
• 1964 – Political Broadcasting: What’s It’s Impact on Elections?
• 1964 – Precinct Action Course
• 1964 – Radio Scripts and Production Notes
• 1964 – Republican Convention Telephone Directory
• 3/64 – The Reporter of Direct Mail Advertising
• 7/14/64 – Republican Party Platform
• 8/64 – Marketing a Political Candidate
• 10/25-31/64 – Liberty Week Speakers Kit
• 1965 – Campaign Literature for John Lindsay
• 1966 – Absentee Voters Kit
• 1966 – Campaign Communications: AT&T
• 1966 – Campaign Management
• 1966 – Campaign Record Making Kit (1)-(2)

Box 8 - Campaign Management and Training Literature (dated)

• 1966 – Confidential: For Republican Ears Only
• 1966 – Democratic Route to Victory: Registration and get Out the Vote Material
• 1966 – Every One Counts: The Democratic Handbook
• 1966 – The GOP Leader’s Manual
• 1966 – How to Organize a Political Fund-Raising Drive In Your Business
• 1966 – How to Win: AFL-CIO Committee on Political Education
• 1966 – Is Politics Your Job?
• 1966 – The Knoxville Journal Broadside – Profit Out of Poverty
• 1966 – Miscellaneous Campaign Materials
• 1966 – National Association of Manufacturers: Precinct Power Seminar
• 1966 – Natl Assoc of Manufacturers: New Tax Restrictions on Political Fund Raising
• 1966 – So You Want Political Power
• 1966 – Trends in Public Opinion
• 1966 – What Happens in Off Year Elections
• 1966 – When to Register and Vote
• 1966 – Why Should Negroes Vote for Republicans Not Democrats [role of African-Americans]
• 1966 – Why Vote? The ABC’s of Citizenship
• 1966 – Women’s National Republican Club
• 1966 – Women’s National Republican Club School of Politics [women in politics]
• 1/31/66 – Factual Campaign Information
• 3/66 – Republican Campaign Management Seminar – New Haven, Connecticut
• 3/1/66 – More Ways to Win
• 4/1/66 – Campaign Tips: Announcing the Campaign
• 5/66 – Republican Organization Manual: Precinct Organization Guide
• 5/66 – Republican Women’s Conference
• 6/21/66 – Electronic Data Processing and Politics
• 7/66 – Senator Bob Griffin Reports

Box 9 - Campaign Management and Training Literature (dated)

• 7/10/66 – Where the Votes Are
• 9/66 – How to be a Successful Candidates Wife
• 9/8/66 – Campaign Tips: Negro Voters [role of African-Americans]
• 9/16/66 – National Republican Congressional Committee Chairman’s Bulletin
• 10/30/66 – The Washington Post – A Primer for Candidates
• 12/66 – Meetings and Conventions: Meeting Manual
• 1966-1968 – Fund Raising Letters
• 1967 – Chamber of Commerce of the United States Campaign Material
• 1967 – Fair Opportunities…Go to the Fair – It’s Fun
• 1967 – The Ten Outstanding Public Relations Case Histories of the Year
• 1967 – United Republicans of America
• 1967 – Ways to Win
• 1/17/67 – The Republican Answer
• 3/6/67 – A History of the Democratic Party
• 5/67 – The Art of Winning Elections (1)-(2)
• 5/67 – Seminar: A Political Electronic Data Processing System
• 6/3-4/67 – AMPAC National Workshop

Box 10 - Campaign Management and Training Literature (dated)

• 6/16/67 – Electronic Data Processing Training Conference
• 6/16/67 – Total Political EDP System
• 1967-1968 – Seminars in Campaign Management: Schedules and Procedures
• 1967-1968 – Seminars in Campaign Management: The Manual (1)-(2)
• 1967-1968 – Seminars in Campaign Management: The Exercises
• 1967-1968 – Seminars in Campaign Management: The District (1)-(3)
• 1967-1968 – Seminars in Campaign Management: Misc. Worksheets and Notes
• 1967-1973 – Miscellaneous Newspaper Articles
• 1967 – Advertising Ideas
• 1968– Beware the Witching Hours

Box 11 - Campaign Management and Training Literature (dated)

• 1968 – Campaign Communications Institute of America
• 1968 – Campaign Research Techniques
• 1968 – Cartops Campaign Products
• 1968 – Democratic Campaign Material: Democratic Fact Book
• 1968 – Democratic Campaign Material: Democratic National Committee
• 1968– Democratic Campaign Material: Hubert H. Humphrey Remarks
• 1968 – Democratic Campaign Material: Miscellaneous
• 1968 – Democratic Campaign Material: Nixon
• 1968 – Democratic Campaign Material: Operation Support (1)-(2)
• 1968 – Focus Magazine Excerpts
• 1968 – Life Magazine Political Advertising
• 1968 – Nixon-Agnew Advertising Campaign Materials
• 1968– Nixon-Agnew Campaign Materials
• 1968 – Nixon-Agnew Campaign Pamphlets

Box 12 - Campaign Management and Training Literature (dated)

• 1968 – Political Campaign Advertising
• 1968 – “Polling” Articles
• 1968 – Spring Catalog of Republican Campaign Materials
• 1968 – Women For a Republican Congress
• 2/68 – In ’68 Communicate
• 2/16/68 – Campaign Organization: Public Relations Director
• 2/19/68 – Nixon News
• 3/9-10/68 – AMPAC Nat’l Workshop: 1968 As Seen by the Press
• 3/9-10/68 – AMPAC Nat’l Workshop: Candidate Support Committees
• 3/9-10/68 – AMPAC Nat’l Workshop: The Congressional Challenge
• 3/9-10/68 – AMPAC Nat’l Workshop: Political Public Relations
• 3/9-10/68 – AMPAC Nat’l Workshop: Remarks by Samuel Lubell
• 3/9-10/68 – AMPAC Nat’l Workshop: Supporting Candidates
• 3/15/68 – Political Success: Press Relations
• 5/10/68 – Public Relations Seminar- Chicago, IL
• 5/15/68 – Gallop Poll on Political Attitudes of Young People
• 6/68 – District X Training Document
• 6/20-23/68 – GOP Republican Candidates Conference
• 6/20-23/68 – GOP Republican Candidates Conference: Win it With Youth Power
• 6/21/68 – You’re In It – Let’s Win It
• 7/68 – District X Congressional Study Training Document
• 8/1/68 – Roll Call – Political Publicity
• 8/8/68 – Richard Nixon Presidential Nomination Acceptance Speech
• 1968-1969 – Votes Unlimited Campaign Specialties
• 1969 – Generations Apart: CBS Reports
• 1969– Mid-west Advertising
• 1969 – The Battle Against Vote Fraud

Box 13 - Campaign Management and Training Literature (dated)

• 3/4-11/19/69 – The California Poll
• 10/69 – Research Techniques for Republican Campaigns
• 1970 – The Bush Bandwagon
• 1970– Campaign Communications Institute of America
• 1970 – Campaign For A Candidate’s Wife [women in politics]
• 1970 – A Congressional Candidate’s Urban Issues Portfolio
• 1970 – Congressman John Roussilot Campaign Literature
• 1970 – Financing Campaigns for Congress
• 1970 – Women For A Republican Congress
• 1/70 – Cost of Education Index 1969-70
• 4/15-18/70 – Republican Leadership Conference
• 5/1/70 – Campaign Management: Expertise Brings Dollars
• 6/70 – Decision Making Information: District X Survey
• 6/70-1/71 – Campaign Insight
• 6/8-11/70 – Republican Candidates Conference
• 9/25/70 – Campaign ’70 Newsletter
• 11/70 – The Robert Lynn Report
• 11/25/70 – Fair Campaign Practices
• 12/7/70 – Sports Illustrated “The Making of a Quarterback”
• 12/14/70 – Republican Governor’s Meeting
• 1971 – Gallop Poll: Attitudes of Youth
• 1971– Harvesting Machine For Ideas: Memory Hooks and Creativity Prods
• 1971 – Our American Government
• 1971 – Participation in the Presidential Election of 1960, 1964 and 1968
• 1971 - Politeia
• 1971 – Where High School Youth Stand on Current Issues

Box 14 - Campaign Management and Training Literature (dated)

• 1/71 – A Report on the Public’s Reaction to Political Advertising
• 2/71 – Behind the 1970 Elections
• 2-5/71 – Department of Commerce News
• 3/71 – Campaign Finances
• 3/3-8/71 – Population Characteristics
• 5/71 – Party Platforms as National Plans
• 6/7/71 – The Executive Letter
• 7/23/71 – RNC Delegates and Organization Comm: Delegate Selection Procedures
• 8/18/71 – 18 to 20 Year Old Vote
• 9/14/71-1/4/72 – Politics Today
• 11/5/71 – Population Change and Congressional Representation
• 11/28/71 – The Washington Post Gallop Poll: 68 Million Democrats
• 12/71 – Characteristics of New Voters: 1972
• 12/71 – PR in Washington
• 1972– Administrative Obstacles to Voting
• 1972 – Alf Adams for Congress
• 1972 – Candidates Conference: Wives and Family Panel
• 1972 – Election 1972: The Encyclopedia Americana
• 1972 – Federal Regulation of Campaign Finance: Some Constitutional Questions
• 1972 – Benjamin Gilman for Congress Campaign Literature
• 1972 – Handbook for Democratic Candidates
• 1972 – Politeia
• 1972 – Political Campaign Advertising and Advertising Agencies
• 1972 – A Politician’s Guide to the Art of Self-Defense
• 1972 – Reapportionment:Law, Politics, Computers

Box 15 - Campaign Management and Training Literature (dated)

• 1972 – Republican National Convention: Process of Delegate Selection
• 1972 – Selection of Delegates and Presidential Preference Primaries
• 1972 – Special Report From the Democratic Natl Comm: The Nixon Presidency
• 1972 – Where the Voters Are
• 1/72 – Characteristics of American Youth: 1971
• 1/72 – Election Guide 1972
• 1/72 – Nomination and Election of the President & Vice President of the U.S.
• 1/72 – Political Mood of the Nation at the Start of the 1972 Campaign
• 1/2/72 – New ’72 Voter: Single, Working Girl [women in politics]
• 3/72 – Challenge
• 3/72 – Projections of the Population of Voting Age For States: November 1972
• 3/31/72 – Media Relations Instructors Manual
• 6/72 – Campaigning on TV
• 6/72 – Is Your Hat in the Ring?
• 6/26/72 – Four Votes for the President
• 6/29-7/2/72 – GOP Candidates Conference
• 8/72 – Financial Management System for Political Campaigns
• 8/3/72 – Attribution on Political Pamphlets and Literature
• 11/5/72 – Last Straws for the Grasping Voter
• 1973– How to Make Our Democracy Work by 1976
• 1973 – Trends in Campaign Spending in California 1958-1970
• 1/73 – Professional Telephone Politics
• 11/73 – If You Want Air Time
• 1974– Photographs of Gerald R. Ford
• 1974 – Republican Congressional Committee Speech Kit
• 1974 – U.S. House of Representatives: Broadcasting House and Senate Proceedings
• 2/74 – Factual Campaign Information
• 6/25-28/74 – Republican Candidates Conference: Debating Techniques
• 1975– U.S. House of Representatives: A Clear Message to the People
• 6/20/75 – The Vanishing Voter
• 1976– Congressional Budget Office Responsibilities and Organization

Box 16 - Campaign Management and Training Literature (dated)

• 1976 – U.S. House of Representatives: Automated Information Resources
• 1976 – U.S. House of Representatives: The Feasibility of a Congressional Staff Journal
• 1976 – Volunteer Handbook
• 4/76 – The Campaign Letter
• 4/76 – Manual on Legislative Procedure in the U.S. House of Representatives
• 7/76 – Congressional Oversight
• 8/19/76 – President Gerald Ford’s Acceptance Speech
• 11/12/76 – Heritage Group’s Report to the President
• 1977– U.S. House of Representatives: Computer Terminal Equipment
• 1977 – U.S. House of Representatives: Contracting Support Information Services
• 1977 – U.S. House of Representatives: Electronic Voting System
• 1977 – U.S. House of Representatives: House Information Systems
• 1977 – U.S. House of Representatives: Televising the House
• 1977 – The White House
• 8/14/77 – The Washington Post: How Civil Servants Undercut Presidential Appointees
• 1/9/78 – Ford’s Shadow Government
• 1/23/78 – Bryce Harlow
• 1980 – How Our Laws Are Made
• 3/80 – How to Testify Before Congress
• 1981 – Pictorial Guide of the United States Capitol
• 1985 – The Daily Mirror: VE Day Commemorative
• 1988 – 25 Ways to Lose an Election
• 7/90 – A Mason Meets Solidarity
• 12/1/90 – House of Representatives in Changing Times – House Parliamentary Procedures

Box 16 (Continued) - Newsletter of the Republican National Congressional Committee

• July 31, 1964
• January – May 1965
• June – November 1965

Box 17 - Newsletter of the Republican National Congressional Committee

• January – May 1966
• June – September 1966
• January – April 1967
• May – August 1967
• September – December 1967
• January – December 1967
• January – April 1968

Box 18 - Newsletter of the Republican National Congressional Committee

• May – September 1968
• August 12, 1974 and September 9, 1974

Box 18 (Continued) - White House Weekly Presidential Mail Sample Reports

• December 6, 1974 – Correspondence
• January 10, 1975
• January 17, 1975
• February 14, 1975
• February 21, 1975
• February 28, 1975
• March 7, 1975
• March 14, 1975
• March 21, 1975
• March 25, 1975
• April 4, 1975

Box 19 - White House Weekly Presidential Mail Sample Reports

• April 11, 1975
• April 18, 1975
• April 25, 1975
• May 2, 1975
• May 10, 1975
• May 16, 1975
• May 23, 1975
• June 6, 1975
• June 13, 1975
• June 20, 1975
• June 22, 1975
• June 27, 1975

Box 20 - White House Weekly Presidential Mail Sample Reports

• July 4, 1975
• July 25, 1975 (1)
• July 25, 1975 (2)
• July 25, 1975 – outgoing
• August 8, 1975
• August 15, 1975
• August 22, 1975
• August 29, 1975
• September 1975
• September 12, 1975
• September 19, 1975
• September 26, 1975

Box 21 - White House Weekly Presidential Mail Sample Reports

• October 3, 1975
• October 10, 1975
• October 17, 1975
• October 24, 1975
• October 31, 1975
• November 7, 1975
• November 14, 1975
• November 21, 1975
• November 28, 1975
• December 12, 1975
• December 19, 1975
• January 9, 1976
• January 12, 1976 – Memo “1975 Presidential Correspondence”

Audiovisual Materials Transferred from the Textual Collection

Audiovisual materials transferred from the Paul A. Theis Papers consist of photographs and two 33 1/3 rpm phonograph record kits. The White House Photo Office and Smithsonian Institution photographs herein are in the public domain. The copyright status of other items, if known, is indicated in brackets [ ]. Restrictions may exist on the use and reproduction of copyrighted materials.

The items are listed below, with a brief description. Bolded headings correspond to the box and folder in the textual portion of the Theis Papers from which these materials were transferred. GRF refers to President Gerald R. Ford; BF refers to First Lady Betty Ford.

The majority of materials pertain to political campaigns and strategies, though there are photographs relating to the first year of the Ford Administration.

Box 3, Folder: “Undated – photograph – Nixon/Agnew Campaign”

Folder	Accession Number	Description
1	1999-NLF-011-001	8x10 b/w photograph of Nixon/Agnew campaign worker manning an “Open Mike” booth, n.d. (This same image appears on a flyer from the 1968 Nixon/Agnew campaign, detailing instructions on how to construct an “Open Mike” booth. See Paul Theis Papers, Box 3, “1968 Nixon Agnew Campaign Materials”).

Box 3, Folder: “Undated – Campaign Memorabilia”

The following items are 8x10 b/w prints of artifacts that are presumably part of a political Americana collection at the Smithsonian Institution, Washington, D.C. The photographs are in the public domain. If reproduced or resold, credit should be given to the Smithsonian Institution, and include the identifying negative number, as listed.

Folder	Accession Number	Description
2	1999-NLF-011-002	Nutcracker in shape of man’s head, with mouth slightly ajar. [Smithsonian Institution Negative # 48194D].
3	1999-NLF-011-003	Nutcracker in shape of man’s head, with mouth closed. [Smithsonian Institution Negative # 48194E].
4	1999-NLF-011-004	Paper lantern, decorated with stars and stripes and the profile of Rutherford B. Hayes. [Smithsonian Institution Negative # 49927F].
5	1999-NLF-011-005	Paper lantern, decorated the image of an eagle sitting atop a shield and clutching an olive branch. [Smithsonian Institution Negative # 46685B].
6	1999-NLF-011-006	Campaign artifact, labeled “1920 Campaign Winner” and showing the figure of a man alternatively posed normally and then with devil-like appendages. [Smithsonian Institution Negative # 48193K].
7	1999-NLF-011-007	Campaign artifact, showing the figure of a man with a tail [Smithsonian Institution Negative # 48194B].
8	1999-NLF-011-008	Campaign artifact promoting William Jennings Bryan, showing Bryan’s picture and the figure of a donkey with the slogan “Pull For Your Candidate For President.” [Smithsonian Institution Negative # 48191P].
9	1999-NLF-011-009	Campaign medal for one of the campaigns of William Jennings Bryan. [Smithsonian Institution Negative # P65190].
10	1999-NLF-011-010	Various campaign buttons from the campaigns of Dwight D. Eisenhower (“I Like Ike”). [Smithsonian Institution Negative # 49506-144].
11	1999-NLF-011-011	Campaign cigarette packs; with Eisenhower and Stevenson photos and “I Like Ike” and “Stevenson for President” graphics on covers [Smithsonian Institution Negative # 51160J].

Box 7, Folder: “Campaign Record Making Kit” (1) – (2)

Two Your Record-Making Kit….for “Winning Elections” produced by Vantage Recording Company, Chicago, IL. Included are kit covers and kit contents: sample recordings, 33 1/3 RPM phonographs on thin plastic. The record sleeves and further instructions for how to make and use records in political campaigns is included in the corresponding folder in the Theis Papers, textual division. Kit (1) contains 8 recordings, see A through H below. Kit (2) contains 9 recordings, see I through Q below

Folder	Accession Number	Description
12	1999-NLF-011-012(A)	Musical Excerpts from the film MICH-I-GAN-I-A [Consumers Power Co.]
13	1999-NLF-011-012(B)	How to Make an Appointment, record 1 of 6” [American Plywood Association Sales Training Program]
14	1999-NLF-011-012(C)	The More You Display The More You Sell: Rexall Drug Co.: Lesson 4 with Rexall Repertory Players [Rexall Drug Co.]
15	1999-NLF-011-012(D)	Chairman of the Board Kenton R. Cravens Speaks to the Stockholders, 1/1984 [Mercantile Trust Company]
16	1999-NLF-011-012(E)	The 1965 Profit Sharing Story by Robert Galvin, Trustee, [ Motorola Employees’ Saving & Profit Sharing Fund, 3/1966 [Motorola, Inc.]
17	1999-NLF-011-012(F)	Mary Poppins with Julie Andrews and Dick Van Dyke, Side One; [Richard and Robert Sherman, Walt Disney, Inc.]”
18	1999-NLF-011-012(G)	The Funeral of Sir Winston Churchill with excerpts from his speeches, 1/30/1965, an 8/1965 NG issue [ National Geographic]
19	1999-NLF-011-012(H)	The People of Dun & Bradstreet from J. Wilson Newman [Dun & Bradstreet]
20	1999-NLF-011-012(I)	A Message from Jack Gibbs, candidate for Chairman, Republican State Central Committee”
21	1999-NLF-011-012(J)	Charles H. Percy goes on record: A special message to Republican Committeemen
22	1999-NLF-011-012(K)	Cherry Hill Guardians Go On Record – Vote May 14, Column 4 for all 5
23	1999-NLF-011-012(L)	Glenn’s Day of History, narrated by Paul Rogers, 2/20/1962
24	1999-NLF-011-012(M)	V-I-P Program ’64: Gov. George Romney, Arthur G. Elliot, Jr. [Republican State Central Committee]
25	1999-NLF-011-012(N)	A Message from Judge Edward W. Lawrence, Municipal Judge of Madison Heights
26	1999-NLF-011-012(O)	Sounds of the Toronado: A story in sound about Oldmobile’s new- one- of- a- kind car; side 2: John “Shorty” Powers takes you on a musical ride in the spacious ’66 rocket action Oldsmobiles [Oldsmobile]
27	1999-NLF-011-012(P)	The People of Dun & Bradstreet from J. Wilson Newman
28	1999-NLF-011-012(Q)	The Brazil Story [World Radio]

Box 15, Folder: 1974 Photographs of Gerald R. Ford

White House Photographs featured in proof-sheets for a pamphlet entitled President Gerald R. Ford, A Collection of Photographs: 1974. The proof sheets are included in the folder, and provide captions and White House Photo Office (WHPO) numerical identification for each photo. WHPO photographs are in the public domain.

Folder	Accession Number	Description
29	1999-NLF-011-013	GRF greeting crowds in Tokyo, with Japanese and American flags in view. Captioned “GF greets Tokyo crowds.” Dated 19 Nov 1974. [WHPO # A1980-18]
30	1999-NLF-011-014	GRF and Henry Kissinger trying on shoes with the help of Japanese shoe salesmen. Captioned “GF & Kissinger at Imperial Grounds before going to Nijo Cast.” [WHPO # A2012-24]
31	1999-NLF-011-015	GRF eating lunch and talking with American troops. Captioned “With soldiers at Camp Casey, South Korea.” Dated 22 Nov 74. [WHPO # A2109-21A]
32	1999-NLF-011-016	GRF and Nelson Rockefeller looking over notes and reports. Captioned “GF and Rockefeller in Oval Office.” [WHPO # A1898-29A]
33	1999-NLF-011-017	GRF at a meeting. Uncaptioned. [WHPO # A0572-18A]
34	1999-NLF-011-018	GRF delivering a speech in the White House Rose Garden. Captioned “Rose Garden Press Conf.” [WHPO # A1320-08A]
35	1999-NLF-011-019	GRF delivering an address. Captioned
36	1999-NLF-011-020	GRF delivering a speech before a large audience; first rows of listeners appear to be high school cheerleaders. Captioned “Greeting crowd in Michigan.” Dated 29 Oct 1974. [WHPO #A1668-29]
37	1999-NLF-011-021	GRF signing a document, with many men standing behind him in the White House Rose Garden. Captioned “Signing pension bill in Rose Garden.” [WHPO # A0489-4A]
38	1999-NLF-011-022	GRF and with Brezhnev wearing fur hats. Captioned “GF & Brezhnev at arrival in U.S.S.R.” [WHPO # A0078-12]
39	1999-NLF-011-023	GRF and BF at the swearing in of Gerald Ford as the 38th president of the United States. Dated 9 Aug 74 [WHPO # A001-19]
40	1999-NLF-011-024	GRF and BF at the swearing in of Gerald Ford as the 38th president of the United States. Dated 9 Aug 74 [WHPO # A001-19]