Gerald R. Ford Library

INTRODUCTION

For nearly 40 years Robert M. Teeter was a leader in survey research and involved in campaign strategy for Republican presidential campaigns, and gubernatorial and senatorial candidates in nearly every state. Teeter participated in the senior management of seven Republican presidential campaigns, from Richard M. Nixon in 1968 to the George H. W. Bush re-election bid in 1992, of which he was national chairman. In addition to his work in the United States, Teeter also conducted research in Canada for the Progressive Conservative Party during the 1970’s and 1980’s (this work is not represented in the Teeter Papers). Many of the research techniques he helped develop have become standard for today's political opinion researchers.

Robert Teeter’s interest in politics became evident very early in his career. In 1964 he participated in the George Romney for Michigan governor campaign while teaching at Adrian College, and in 1966 he served as the Field Director for the Michigan Republican Party.

In 1967, Teeter joined Market Opinion Research (MOR), one of the largest, most highly respected political research firms in the country. He directed the Political Research Division, and then rose to Executive Vice President in 1973 and President in 1979. During the 1968 presidential election, the research firm Opinion Research Corporation (ORC) coordinated activities of the polling firms during the campaign, but Teeter and MOR contributed many of the surveys. As with most national elections, several polling firms participated in the survey research because it was too large of a job for just one firm.

In late 1971 and 1972, Teeter helped the Committee for the Re-election of the President (CREEP) coordinate the activities of at least three national polling firms working on the Nixon campaign--Market Opinion Research of Detroit, Decision Making Information of Los Angeles, and Opinion Research of Princeton. Teeter designed the overall polling strategy, oversaw the administration of questionnaires, stipulated the data analysis procedures, and reported the results to the White House and Republican campaign organizations in key states through memoranda. Teeter’s primary responsibility was to write succinct memoranda summarizing findings of the studies on national and local issues. Data from each state and national study was analyzed by comparing voting behavior groups (Republican, Democratic, Independent), candidate preference groups, geographic region, and selected demographic groups (religious preference, race, gender, age). Additional analyses were done for individual states and for major media markets. The primary goal of the studies was to provide the President’s campaign managers with detailed trend data needed to select target states, plan campaign strategy, and focus efforts within individual states. Teeter also prepared special reports as the campaign developed and analyzed trends from the 1972 vote.

During the Ford Administration, Teeter conducted survey research on behalf of the Republican National Committee. Surveys conducted immediately following the 1974 mid-term elections measured significant shifting perceptions of the Republican Party and President Ford. During the 1976 primary campaigns, Teeter coordinated surveys in the key states and initiated daily tracking techniques in the North Carolina and Wisconsin primaries. Studies in June 1976 served to assess opinion after the tough Ford-Reagan primary battles and to clarify strategies for the fall campaign. Throughout September and October, Teeter monitored the challenge by Jimmy Carter in one of the closest Presidential races in American history. His election night telephone polls and post-election analyses were a first attempt to clarify voting patterns in the 1976 election. Teeter also played a key role in preparing President Ford for his three debates with Jimmy Carter. Making use of new computerized technology, he provided President Ford’s advisers with instantaneous reactions to the debates. He plotted a summary of voters’ reactions to videotapes of the debate, allowing the presidential advisers to judge Ford’s substantive comments and delivery, and adjust his performance accordingly. The 1976 campaign was the first time daily tracking and voter perception analyses were used in a political campaign.

During the 1980 presidential campaign, Teeter worked with George H.W. Bush in his attempt to secure the Republican presidential nomination. After it became apparent that Ronald Reagan would have the nomination, Teeter worked with Reagan and James A. Baker to help secure the Vice Presidential nomination for Bush. While Reagan’s chief pollster and research coordinator was Richard Wirthlin of Decision Making Information, Teeter and MOR worked with Wirthlin and conducted polling activities for both the 1980 and 1984 campaigns. In addition, Teeter coordinated the advertising for the 1984 campaign.

In 1987, Teeter left Market Opinion Research. He founded Coldwater Corporation, and his sole client was the George Bush for President Committee. Teeter worked full-time as a senior advisor and was heavily involved in the external part of the campaign – he was responsible for polling, policy development, speech writing, message development, and communication. Teeter and Mary Lukens (MOR Political Division Manager and Teeter assistant since 1975) coordinated the polling activities for the election, a large portion of which was done by MOR. Although Lukens moved to Washington, DC to work on the campaign, Teeter commuted between Washington and his home in Michigan. Following the 1988 election, Teeter was co-director of the Office for Presidential Transition, and he and Lukens remained in Washington, DC through January 1989.

In early 1989, Mary Lukens left Market Opinion Research and joined Teeter as he opened the Ann Arbor office of Coldwater Corporation, a consulting and research firm that would provide business services in the areas of strategic planning, marketing and public affairs. Teeter considered himself “retired” from politics, although he did have a few political clients at this time. Instead, the company focused on its main business clients: NBC and The Wall Street Journal, Ford Motor Company, Guardian Industries, and Verizon (and its predecessors). They also took on occasional projects for organizations such as the Council for Excellence in Government and the Educational Testing Service.

In December 1991, Teeter took a leave of absence from Coldwater business clients to become National Chairman of George H.W. Bush’s re-election campaign. Again, Mary Lukens moved to Washington, DC and coordinated the polling for the campaign, which was mostly done by Fred Steeper at Market Strategies, Inc. Teeter had no official roles in the 1996 and 2000 presidential elections, and his focus again shifted to his business clients. However, he was, at times, called on for informal campaign advice. For example, during the 2000 election, Teeter informally advised George W. Bush in his search for a Vice Presidential running mate.

The Teeter Papers

The Teeter Papers are particularly useful for understanding public policy trends, public opinion, voter behavior, candidate effectiveness, media usage, and political polling techniques used to study American attitudes during the 1970s-2000s. They contain public opinion data, survey analyses, working papers, and background material from 1967-2004 that document Teeter’s work at Market Opinion Research and Coldwater Corporation; his work as a key Republican Party campaign strategist; and his role as an advisor to Vice-President George H.W. Bush and Chairman of his presidential re-election campaign in 1992. The papers also document Republican campaign strategy, the history of national and state election campaigns, and reveal Teeter’s thoughts about trends, issues, and party realignment at given times.

The papers of Robert M. Teeter were given to the Ford Library in two major donations, each with its own deed of gift. The first donation was given to the Library by Robert Teeter in 1985 and includes some additional material given in 1998. In 2004, Elizabeth Teeter donated a substantial addition to her late husband’s papers. Below is a description of the material in each donation.

First Donation:

The first donation of Teeter papers primarily documents his survey research activity during the 1972 presidential campaign and national polling efforts leading up to and during the 1976 presidential campaign. Three-quarters of this material consists of detailed computer-generated tables and narrative summaries of responses to national and state-level surveys in four waves during the 1972 campaign. The donation also contains the results of three surveys conducted prior to the start of the 1976 primary contest, tabulations from the national-level waves of campaign surveys, tables and reports from studies in Republican priority states, and summaries of national voting trends. While not as detailed as the 1972 campaign material, the surveys completed for the Republican National Committee and the 1976 campaign portray changes in voter opinions over the course of the Ford administration. Of particular value are two series of memoranda Teeter wrote to President Nixon’s 1972 re-election committee managers and President Ford’s 1976 campaign advisors on the polling process and on the findings of the studies on specific issues, voting groups and trends in public opinion. Although poll findings are not often linked directly to campaign strategies, the memoranda are a clear reminder of the information available to White House staff that monitored the campaign’s progress.

The material hints at the underpinnings of Republican strategy for both the 1972 and 1976 campaigns and illustrates information available to the White House and the Republican National Committee. It is a useful counterpoint to media coverage of the candidates, showing the extent to which the press reflected opinions of prospective voters. In addition, the Ford administration portion of the collection supplements extensive holdings on the 1976 campaign already available for research at the Ford Library.

Second Donation:

Elizabeth Teeter’s donation expanded the breadth of the Teeter Papers far beyond the 1972 and 1976 presidential elections. This second donation documents public opinion, demographic information, campaign issues, voter trends, election strategy, vote goals, and election analyses for use in presidential, congressional, and gubernatorial elections from 1976-2004. The second donation also contains surveys conducted by Teeter and Coldwater Corporation in coordination with Peter D. Hart Research Associates.

The election material centers on George H.W. Bush’s 1988 and 1992 presidential election campaigns, but materials related to other elections do appear. For example, there is a copy of Public Opinion in Late 1967, a report prepared by Opinion Research Corporation for a Republican National Committee meeting. The report was an attempt to predict what issues would be important during the 1968 presidential campaign. Topics discussed include President Lyndon Johnson, the war in Vietnam, racial issues, government regulation, inflation, and the economy. The donation also contains a duplicate set of the memoranda Teeter wrote to President Nixon’s 1972 re-election committee managers on the polling process and study findings on specific issues, voting groups and trends in public opinion.

The Mary Lukens’ Working File, Individual State File, and Election Results and Analyses contain materials that were accumulated over time relating to particular elections, states, or issues. These files were then used to provide background information for future elections. They contain public opinion surveys, exit polls, memoranda, correspondence, reports, analyses, notes, charts, publications, and clippings. Of particular note is a group of U.S. National Post-Election Surveys that Market Opinion Research conducted for the Republican National Committee and the National Republican Congressional Committee following the 1982-1988 elections.

This donation also contains a series of Robert Teeter’s speeches and interviews that are an excellent source to identify Teeter’s thoughts about politics, particular campaigns, issues, voting behavior, demographics, and public opinion at a given time. They document findings from surveys, his involvement in presidential campaigns, and the business and non-profit organizations where Teeter spoke.

Also included is a small series of personal and professional correspondence between Robert Teeter (as National Chairman for President George H.W. Bush’s re-election campaign) and the general public, corporate executives, congressmen and members of President Bush’s cabinet. The material primarily concerns the 1992 presidential campaign, and includes suggestions relating to strategy, people, and resources for improving the George H.W. Bush/Dan Quayle campaign. Approximately half of the documents are letters to, or forwarded to, Robert Teeter regarding possible employment on the campaign staff. Most of the strategy suggestions relate to the economy, health care, the perceived trustworthiness of the candidates, and campaign advertising.

The Teeter Papers contain several series of surveys that Teeter and Coldwater Corporation conducted in coordination with Peter Hart of Peter D. Hart Research Associates, a leading Democratic survey research firm in Washington, D.C. They worked together on a series of national surveys for NBC News and The Wall Street Journal from 1989 to 2004. This was first time an outside firm was retained by a network to conduct surveys that bear the name of the sponsoring organization. These in depth surveys reveal American attitudes and opinions during a 15 year period in U.S. history toward a wide-range of political issues, current events and public figures, including presidential and congressional candidates. They document prominent U.S. foreign policy and world events including: the fall of the Soviet Union; the Persian Gulf War; the conflict in Bosnia; the September 11, 2001 terrorist attacks; the War on Terrorism; and the wars with Afghanistan and Iraq. Additionally, the surveys address attitudes toward domestic, economic, and social issues, including the federal budget, the media, Bill Clinton’s affair and subsequent impeachment, abortion, campaign finance, crime, drug abuse, education, energy, the environment, health care, inflation, sports, taxes, television, and unemployment.

Hart and Teeter coordinated on two other series of surveys represented in this collection. First, they conducted surveys that were commissioned by The Council for Excellence in Government. They questioned the general public, government workers, and business leaders on their attitudes towards the role and effectiveness of all levels of government and young adult interest in public service careers. Several surveys from 2000-2003 also studied the use of the Internet and other technologies in the move toward more “e-government” services. The Educational Testing Service also sponsored a series of surveys that measured attitudes of the general public, parents, educators, and policymakers on education, education reform, teacher quality, standards, and higher education during 2001-2004.

The second donation also includes significant material that is currently unprocessed and not available for research at this time. This material includes 1988 and 1992 presidential campaign files, Robert Teeter desk files, George H.W. Bush administration files, General Subject files, publications, and a video collection that documents campaign advertisements, public opinion focus groups, and candidate debates for presidential, congressional, and gubernatorial elections. Portions of this material will remain closed for an extended amount of time due to donor restrictions.

Related Materials (June 2005):

Related open materials on the 1976 Presidential campaign can be found in: the files of Richard Cheney (Assistant to the President); the files of Dorothy Downton (Personal Secretary to the President); the files of Rogers C.B. Morton (Chairman of the President Ford Committee); the records of the President Ford Committee; the Presidential Handwriting File; the files and papers of Michael Raoul-Duval (Special Counsel to the President); the files and research interviews of A. James Reichley (White House Consultant); the papers of Robert Visser (Chief Legal Counsel for the President Ford Committee); White House Central Files categories PL – Political Affairs, SP – Speeches, and TR – Trips; and White House Special Files Unit boxes 1 through 3 (debate preparation).

The George Bush Presidential Library in College Station, Texas has an additional 34 feet of Robert Teeter papers, mostly related to Bush’s 1980, 1988, and 1992 presidential campaigns. Researchers interested in further documentation of the 1972 campaign should contact the National Archives’ Nixon Presidential Materials Project in Washington, DC for information on available holdings. Also, Albion College holds the analysis memos for the NBC News/The Wall Street Journal national surveys.

SERIES DESCRIPTIONS

First Donation

(Accessions 1985-NLF-015 and 1998-NLF-007)

Box 1 Republican County Chairman Survey, 1967. (0.05 linear feet)

A report on the views of a sample of county chairmen and Republican leaders toward George Romney and Richard Nixon as Presidential candidates, including how the candidates would handle national issues. The report describes the sample population in terms of demographic characteristics and political attitudes.

Box 1 1972 Presidential Campaign: Teeter Memoranda, 1971‑72. (0.04 linear feet)

Arranged chronologically.

Noxes 2‑6 1972 Presidential Campaign: National Polls, 1972‑73. (2.0 linear feet)

Computer tabulations, detailed and summary reports, and supplementary analyses of national public opinion telephone surveys. Proportional random samples of about 1000 prospective voters gathered data in three waves of face-to-face interviews (January, June, and September 1972), testing perceptions of President Nixon and his Democratic challengers, and attitudes toward national issues. Also included are results from election night telephone polling and the first draft of an article by Market Opinion Research staff summarizing findings from the 1972 election vote. Tabular presentations show issue attitudes and voting intentions by a variety of demographic characteristics and regional variations.

Arranged chronologically by date of data collection or report.

Boxes 7‑49 1972 Presidential Campaign: State Polls, 1972. (17.2 linear feet)

Computer tabulations of survey data, summaries, supplementary analyses, graphic presentations, reports, and narrative analyses of findings from opinion polls conducted in key Republican target states during the 1972 campaign. The studies sampled about 600 prospective voters in each state on their awareness and perceptions of President Nixon and his Democratic challengers; attitudes on national and local issues; and voting intentions. Polling in some states was limited to the primary campaign, while certain key states were surveyed in waves throughout 1972.

Arranged alphabetically by state and thereunder by date of data collection or report.

Boxes 50‑56 National Surveys for Republican National Committee, 1974‑76. (2.8 linear feet)

Survey reports, detailed data tables, charts, maps, and other information from a series of national proportional probability surveys of prospective voters in the 1976 campaign. Surveys were administered in November 1974, February 1975, November 1975, June 1976, and throughout September and October 1976. The February 1975 study includes reports on focus group interviews, a random national sample, an intensive sample of Michigan voters, and a variety of supplementary analyses. An October 1976 report includes breakdowns by key states, although more detailed information is available in the series “1976 Presidential Campaign: PFC Priority States.” Also included is a copy of the campaign strategy for the general election.

Arranged chronologically by date of data collection or report.

Boxes 57‑62 1976 Presidential Campaign: PFC Priority States, 1976 (2.2 linear feet)

Computer tabulations of data from weekly tracking of voter attitudes and intentions in 28 key target states and swing vote states during the general election campaign. The telephone surveys of a random proportional sample of prospective voters tested attitudes toward Ford and Carter on personality and national issues. The data are reported by a variety of voter characteristics, including party, age, religious preference, and gender.

Arranged alphabetically by state.

Box 62 1976 Presidential Campaign: Post-Election Analyses, 1976‑77. (0.2 linear feet)

An analysis of the 1976 national election vote, with supporting maps, charts and tables; and studies of specific aspects of the campaign by Market Opinion Research staff, Richard Cheney, and others, including two reports on the Ford-Carter debates and a comparison of Ford and Reagan speech styles.

Arranged alphabetically by subject.

Box 63 1976 Presidential Campaign: Teeter Memoranda, 1975-76. (0.1 linear feet)

Memoranda from Teeter to White House and President Ford Committee staff members. Most relate to the primary campaign, and discuss polling proposals and costs, provide analyses of polling data, and offer suggestions for campaign strategy.

Arranged chronologically.

Second Donation

(Accessions 2004-NLF-061, 2004-NLF-063, 2005-NLF-018,

2005-NLF-024)

Boxes 64-66 1972 Presidential Campaign: Teeter Memoranda (Copy 2), 1971-72. (0.9 linear feet)

Memoranda, under Committee for the Re-election of the President letterhead, from Robert Teeter or his assistant Ted Garrish to H. R. Haldeman, Attorney General John Mitchell, Clark MacGregor and other senior advisers. They concern 1972 campaign polling strategies, programs, and survey results of candidate strengths and weaknesses in particular states, with particular voter groups, and on national campaign issues, such as abortion, busing, crime, drug abuse, the economy, the environment, and Vietnam. Duplicate copies of these memoranda can be found in Box 1 of this collection.

Arranged chronologically and thereunder alphabetically by name of recipient.

Boxes 66-69 Teeter Speeches and Interviews, 1975-2003. (1.3 linear feet)

Transcripts, drafts of speeches, memoranda, correspondence, handwritten notes, and other reference material that Robert Teeter used for his speeches, interviews, and television show and panel discussions. The materials relate to business and non-profit organizations where Teeter spoke, presidential and congressional campaigns, state elections, demographics, and voting behavior. Most speeches and interviews discuss the findings from Teeter’s public opinion surveys and his involvement in the 1988 and 1992 Presidential campaigns. Additional topics include the Republican Party, business, and the environment.

Arranged chronologically.

Boxes 70-83 Election Results and Analysis, 1976-2004. (5.4 linear feet)

Public opinion surveys, memoranda, correspondence, reports, analyses, notes, charts, publications, and clippings related to presidential, congressional, and gubernatorial elections from 1980 through 2004 that were compiled by Robert Teeter in his work for Market Opinion Research, the Coldwater Corporation, and campaign organizations. The series includes media exit polls, election results, historical data, and other material accumulated during an election that was then used to analyze the outcome of the election. Some post-election analyses and other writings were placed in these files to provide historical information for use in future elections. U.S. National Post-Election Surveys that Market Opinion Research conducted for the Republican National Committee and the National Republican Congressional Committee following the 1982-1988 elections are also included in this series.

Arranged chronologically by election year and alphabetically by subject thereunder.

(Note: Review of this series is not yet complete. To gain access to specific folders within this series you must contact the Library in advance of your research visit.)

Boxes 84-88 NBC News/Wall Street Journal Survey Questions Results, 1989-2004 (2.0 linear feet)

Question results from national public opinion surveys conducted by Robert Teeter of Coldwater Corporation and Peter Hart of Peter D. Hart Research Associates for NBC News and The Wall Street Journal between 1989 and 2004. These surveys tested American attitudes and opinions toward a wide-range of political issues, current events and public figures, including presidential and congressional candidates. Almost all surveys contain questions concerning approval ratings for the then-current President (George H.W. Bush, Bill Clinton or George W. Bush). This series documents prominent U.S. foreign policy and world events including: the fall of the Soviet Union; the Persian Gulf War; the conflict in Bosnia; the September 11, 2001 terrorist attacks; the War on Terrorism; and the wars with Afghanistan and Iraq. Additionally, the question results address attitudes toward domestic, economic, and social issues, such as the federal budget, the media, Bill Clinton’s affair and subsequent impeachment, abortion, campaign finance, crime, drug abuse, education, energy, the environment, health care, inflation, sports, taxes, television, and unemployment. Data and cross-tabulations for many of these survey, as well as additional NBC/WSJ surveys not included in this series, can be found in the series: NBC/Wall Street Journal National Public Opinion Survey Data, 1989-2004 (boxes 89-129).

Arranged chronologically.

Boxes 89-129 NBC News/Wall Street Journal National Public Opinion Survey Data, 1989-2004. (16.4 linear feet)

Question results, cross-tabulations, data, correspondence, memoranda, reports, and notes related to national public opinion surveys conducted by Robert Teeter of Coldwater Corporation and Peter Hart of Peter D. Hart Research Associates. These surveys were completed for NBC News and The Wall Street Journal between 1989 and 2004. These surveys tested American attitudes toward a wide-range of political issues, current events and public figures, including presidential and congressional candidates. Almost all surveys contain questions concerning approval ratings for the then-current President (George H.W. Bush, Bill Clinton or George W. Bush). This series documents prominent U.S. foreign policy and world events including: the fall of the Soviet Union; the Persian Gulf War; the conflict in Bosnia; the September 11, 2001 terrorist attacks; the War on Terrorism; and the wars with Afghanistan and Iraq. Additionally, the question results address attitudes toward domestic, economic, and social issues, such as the federal budget, Bill Clinton’s affair and subsequent impeachment, abortion, campaign finance, crime, drug abuse, education, energy, the environment, health care, homosexuality, inflation, sports, taxes, television, and unemployment. At the end of this series there is also a compilation surveys conducted from 1990-1995 related to personal, consumer, and federal financial issues. For quick reference, copies of the survey question results for most of these surveys, as well as additional NBC/WSJ surveys not included in this series, can be found in the above series: NBC/Wall Street Journal National Public Opinion Survey Question Results, 1989-2004 (boxes 84-88).

Arranged chronologically.

(Note: Review of this series is not yet complete. To gain access to specific folders within this series you must contact the Library in advance of your research visit.)

Boxes 130-133 Mary Lukens’ Working File, 1967-2004. (1.6 linear feet)

Newspaper and magazine clippings, journal articles, public opinion polls, and reports conducted and compiled by various polling organizations and used by Mary Lukens, a business associate of Robert Teeter. Material in this series includes demographic and public opinion reference information relating to presidential and congressional elections, voter trends, election strategy, and selected economic, social, and political issues.

Arranged alphabetically by file category and thereunder by subject.

Boxes 134-139 Individual States File, (1976-1986) 1987-2004 (2.4 linear feet)

Mary Lukens’ copies of memoranda, correspondence, reports, budgets, newspaper clippings, handwritten notes, transcripts of speeches, computer tabulations of survey data, and summaries of findings from opinion polls that almost entirely relate to Presidential general-election campaigns from 1988-2004. The materials served as a reference file for tracking and achieving minimum vote goals by state. Materials focus primarily on the George H.W. Bush - Dan Quayle 1988 and 1992 Presidential campaigns. Several state files contain material on voter demographics, media markets, primary campaigns, and congressional and state elections. This series contains extensive information about California, Michigan and New Hampshire. It also contains the 1992 Guide to Targeting: Minimum Vote Analysis and 1988 Vote at the ADI Level for the George H.W. Bush – Dan Quayle 1992 Presidential campaign.

Arranged alphabetically by state and thereunder chronologically.

(Note: Review of this series is not yet complete. To gain access to specific folders within this series you must contact the Library in advance of your research visit.)

Boxes 140-141 Robert Teeter Correspondence, 1991-1992. (0.7 linear feet)

Personal and professional correspondence between Robert Teeter (National Chairman for President George H.W. Bush’s re-election campaign) and the general public, corporate executives, congressmen and members of President Bush’s cabinet. The material primarily concerns the 1992 presidential campaign, and includes suggestions relating to strategy, people, and resources for improving the George H.W. Bush/Dan Quayle campaign. Approximately half of the documents are letters to, or forwarded to, Robert Teeter regarding possible employment on the campaign staff. Most of the strategy suggestions relate to the economy, health care, the perceived trustworthiness of the candidates, and campaign advertising.

Arranged chronologically.

Boxes 142-145 The Council for Excellence in Government Surveys, 1995-2004. (1.3 linear feet)

Survey data, reports, memoranda, correspondence, publications, charts, and clippings related to a series of public opinion surveys conducted by Robert M. Teeter’s and Peter D. Hart’s research firms. These surveys were commissioned by The Council for Excellence in Government and were often funded by private corporations. They questioned the general public, government workers, and business leaders on their attitudes toward the role and effectiveness of all levels of government and young adult interest in public service careers. Several surveys from 2000-2003 studied the use of the Internet and other technologies in the move toward more “e-government” services. These studies explored respondents’ current experience with technology, the growth of “e-government” services, expectations for the future, and related issues such as government accountability, privacy, national identification cards, online voting, and the usefulness of “e-government” in fighting and preparing for terrorism in a post-September 11^th America. Also included in this series is a public survey related to homeland security that documents public attitudes (including an oversample of adults in New York and California) toward emergency preparedness, confidence in and effectiveness of government, domestic terrorism, the federal government’s color-coded threat alert system, and the use of technology as a tool against security threats.

Arranged numerically by survey number.

(Note: Review of this series is not yet complete. To gain access to specific folders within this series you must contact the Library in advance of your research visit.)

Boxes 146-148 Educational Testing Service Surveys, 2001-2004. (1.2 linear feet)

Survey data, reports, memoranda, correspondence, charts, publications, press releases, and clippings related to a series four of public opinion surveys conducted by the research firms of Robert M. Teeter and Peter D. Hart. These surveys were commissioned by the Educational Testing Service from 2001-2004. They measured the attitudes of the general public, parents, educators, and policymakers on education, education reform, teacher quality, standards, and higher education. Topics include school performance, accountability, funding, parental involvement, the role of federal and state governments in education, standardized testing, teacher training and retention, costs for higher education, student aid programs, the No Child Left Behind Act, and other aspects of President George W. Bush’s education plan.

Arranged numerically by survey number.

(Note: Review of this series is not yet complete. To gain access to specific folders within this series you must contact the Library in advance of your research visit.)

Publications, 1980-2002. (6.0 linear feet)

Mary Lukens’ books, almanacs, data sourcebooks, journals, handbooks, Statistical Abstracts, and other publications related to presidential and congressional elections, voter trends, strategy, demographics, and selected economic, social, and political issues. A significant portion of the publications relate to George H.W. Bush and the 1988 and 1992 Presidential campaigns.

This series is currently unprocessed and is not available for research.

Unarranged

Videos, 1976-1997. (6.0 linear feet)

VHS video tapes of campaign advertisements, public opinion focus groups, and candidate debate reactions and advertising test for selected presidential, congressional, and gubernatorial elections.

This series is currently unprocessed and is not available for research.

Unarranged

Unprocessed Accretions, 1967-2004. (44.2 linear feet)

Correspondence, memoranda, reports, public opinion surveys, notes, and publications from presidential, congressional, and gubernatorial campaigns during the later part of the 20^th century, especially the 1988 and 1992 presidential campaigns. Also included are Robert Teeter desk files, George H.W. Bush administration files, and subject files. This series is currently unprocessed and is not available for research.

Unarranged.

Container List

Box 1 Republican County Chairman Survey

Survey Report, 1967

1972 Presidential Campaign: Teeter Memoranda

1972 Campaign: Teeter Memoranda

Box 2 1972 Presidential Campaign: National Polls

January 1972: Complete Computer Tabulations (1)‑(10)

January 1972: US Voters Appraise Candidates and Issues (1)‑(2)

March 1972: Summary Report (1)‑(2)

Box 3 1972 Presidential Campaign: National Polls

March 1972: Summary Report (3)‑(6)

May 1972: Current Voting Intentions, Perceptions of President Nixon, Issues

June 1972: National Survey (1)‑(8)

Box 4 1972 Presidential Campaign: National Polls

June 1972: National Survey (9)‑(10)

July 1972: Aggregate Report (1)‑(3)

September 1972: National Survey (1)‑(7)

Box 5 1972 Presidential Campaign: National Polls

September 1972: Early Polling Information, by State (1)‑(13)

Box 6 1972 Presidential Campaign: National Polls

September 1972: Early Polling Information, by State (14)‑(16)

October 1972: Aggregate Report (1)‑(2)

November 1972: Election Night Data (1)‑(6)

January 1973: National Study Data (1)‑(2)

February 1973: Reslicing the American Pie (1)‑(2)

Box 7 1972 Presidential Campaign: State Polls

Alabama

Box 8 1972 Presidential Campaign: State Polls

Alabama

Arkansas

California

Box 9 1972 Presidential Campaign: State Polls

California

Box 10 1972 Presidential Campaign: State Polls

California

Box 11 1972 Presidential Campaign: State Polls

California

Colorado

Connecticut

Box 12 1972 Presidential Campaign: State Polls

Connecticut

Florida

Box 13 1972 Presidential Campaign: State Polls

Florida

Box 14 1972 Presidential Campaign: State Polls

Florida

Box 15 1972 Presidential Campaign: State Polls

Florida

Illinois

Box 16 1972 Presidential Campaign: State Polls

Illinois

Indiana

Box 17 1972 Presidential Campaign: State Polls

Indiana

Box 18 1972 Presidential Campaign: State Polls

Indiana

Box 19 1972 Presidential Campaign: State Polls

Indiana

Iowa

Box 20 1972 Presidential Campaign: State Polls

Iowa

Kentucky

Maryland

Box 21 1972 Presidential Campaign: State Polls

Maryland

Michigan

Box 22 1972 Presidential Campaign: State Polls

Michigan

Box 23 1972 Presidential Campaign: State Polls

Michigan

Missouri

Box 24 1972 Presidential Campaign: State Polls

Missouri

New Hampshire

Box 25 1972 Presidential Campaign: State Polls

New Hampshire

Box 26 1972 Presidential Campaign: State Polls

New Hampshire

New Jersey

Box 27 1972 Presidential Campaign: State Polls

New Jersey

Box 28 1972 Presidential Campaign: State Polls

New Jersey

Box 29 1972 Presidential Campaign: State Polls

New Jersey

New York

Box 30 1972 Presidential Campaign: State Polls

New York

Box 31 1972 Presidential Campaign: State Polls

New York

Box 32 1972 Presidential Campaign: State Polls

New York

North Carolina

Box 33 1972 Presidential Campaign: State Polls

North Carolina

Ohio

Box 34 1972 Presidential Campaign: State Polls

Ohio

Box 35 1972 Presidential Campaign: State Polls

Ohio

Oregon

Box 36 1972 Presidential Campaign: State Polls

Oregon

Box 37 1972 Presidential Campaign: State Polls

Oregon

Pennsylvania

Box 38 1972 Presidential Campaign: State Polls

Pennsylvania

Box 39 1972 Presidential Campaign: State Polls

Pennsylvania

Box 40 1972 Presidential Campaign: State Polls

Pennsylvania

Tennessee

Box 41 1972 Presidential Campaign: State Polls

Tennessee

Box 42 1972 Presidential Campaign: State Polls

Tennessee

Texas

Box 43 1972 Presidential Campaign: State Polls

Texas

Box 44 1972 Presidential Campaign: State Polls

Texas

Box 45 1972 Presidential Campaign: State Polls

Texas

Virginia

Box 46 1972 Presidential Campaign: State Polls

Virginia

Washington

Wisconsin

Box 47 1972 Presidential Campaign: State Polls

Wisconsin

Box 48 1972 Presidential Campaign: State Polls

Wisconsin

Box 49 1972 Presidential Campaign: State Polls

Wisconsin

Box 50 National Surveys for Republican National Committee

U.S. National Survey, December 1974

Box 51 National Surveys for Republican National Committee

U.S. National Survey, December 1974

U.S. National Study, February 1975

Box 52 National Surveys for Republican National Committee

U.S. National Study, February 1975

U.S. National Survey, November/December 1975

Box 53 National Surveys for Republican National Committee

U.S. National Survey, November/December 1975

U.S. National Secondary Analysis, June 1976 (1)‑(3)

U.S. National Study, July 1976

Box 54 National Surveys for Republican National Committee

U.S. National Study, July 1976

Campaign Strategy Book, August 1976 (1)‑(4)

U.S. National Survey Data, August 1976 (1)‑(3)

U.S. National Study, August 1976

Box 55 National Surveys for Republican National Committee

U.S. National Study, August 1976

U.S. National Study, September 1976

U.S. National Recontact Study, September 1976 (1)‑(5)

Box 56 National Surveys for Republican National Committee

U.S. National Recontact Study, September 1976 (6)‑(12)

National Surveys, October 1976 (1)‑(6)

National Surveys, Aggregate Tables, Wave III, October 1976

Box 57 1976 Presidential Campaign: PFC Priority States

Summary Tables and Tracking Aggregates (1)‑(2)

Alabama

California (1)‑(2)

Colorado (1)‑(2)

Florida (1)‑(2)

Illinois (1)‑(7)

Box 58 1976 Presidential Campaign: PFC Priority States

Illinois (8)

Indiana (1)‑(3)

Iowa (1)‑(4)

Kentucky

Louisiana

Michigan (1)‑(2)

Maryland (1)‑(3)

Box 59 1976 Presidential Campaign: PFC Priority States

Mississippi (1)‑(3)

Missouri (1)‑(9)

New Jersey (1)‑(4)

New York (1)

Box 60 1976 Presidential Campaign: PFC Priority States

New York (2)‑(4)

North Carolina (1)‑(3)

Ohio (1)‑(7)

Oklahoma

Oregon (1)‑(2)

Pennsylvania

Box 61 1976 Presidential Campaign: PFC Priority States

Pennsylvania (2)‑(4)

Rhode Island

South Carolina (1)‑(2)

Tennessee (1)‑(3)

Texas (1)‑(4)

Vermont

Virginia (1)

Box 62 1976 Presidential Campaign: PFC Priority States

Virginia (2)‑(3)

Washington

Wisconsin (1)‑(7)

Presidential Campaign: Post‑Election Analyses

MOR Summary Report

Spatial Distributions (tables)

Speeches, Reports and Campaign Debates (1)‑(2)

Teeter Tapes and Memorandum

Voter Self‑Scaling

Box 63 1976 Presidential Campaign: Teeter Memoranda

Log of Memos

9/23/75 ‑ To Dick Cheney ‑ General Outline of Polling Program

10/6/75 ‑ To Bo Callaway ‑ Ford Approval and Ballot Results ‑ Summary of 1975 Market Opinion Research (MOR) Polls

10/14/75 ‑ To Bo Callaway ‑ Polling Proposal, Market Opinion Research (MOR) Contract Proposal, Cost Estimates, and Budget for Primary States Polling

10/24/75 ‑ To Stu Spencer ‑ Cost Estimates for Illinois, Massachusetts, and North Carolina Primary Studies

11/12/75 ‑ To Dick Cheney ‑ Analysis of Early Research and Strategy Recommendations

12/5/75 ‑ To Bo Callaway ‑ Recommendations on Theme (issue/program) for Administration and Campaign

12/8/75 ‑ To Bo Callaway ‑ Ford Constituency ‑ Ticket Splitters ‑ Strategy

12/9/75 ‑ To Bo Callaway ‑ NBC Poll

12/11/75 ‑ To Bo Callaway ‑ Ford Approval Trends From Gallup Polls

12/11/75 ‑ To Bo Callaway ‑ Momentum of Campaign ‑ Recommendations on Travel - Reagan Record

12/12/75 ‑ To Bo Callaway ‑ Recommendations on Handling of Bill Signings/Vetoes (Common Situs, Energy, Concentration of Power, Anti‑Bigness)

12/12/75 ‑ To Bo Callaway ‑ Illinois Poll by DMI

12/12/75 ‑ To Stu Spencer ‑ Reaction to Baroody’s State of the Union Proposal

12/24/75 ‑ To Dick Cheney ‑ Overview of Market Opinion Research (MOR) National Poll

1/29/76 ‑ To Stu Spencer and Fred Slight ‑ Proposed County Voting Analyses and Cost

4/19/76 ‑ To Dick Cheney – Ford’s Approval Rating and Economic Optimism

6/23/76 ‑ To Peter Kaye ‑ Carter Speech ‑ Howlett

8/16/76 ‑ To President Ford ‑ Summary of Pre‑Convention Poll on Potential Vice Presidential Choices

9/8/76 ‑ To Alan Greenspan ‑ Home Ownership ‑ Data/Conclusions and Recommendations

10/76 ‑ Recommended Calls from President Ford to Governor Rhodes of Ohio and Governor Bond of Missouri

Box 64 1972 Presidential Campaign: Teeter Memoranda (COPY 2)

November 11, 1971 - Attorney General - 1972 Campaign Polling

November 28, 1971 - Attorney General - 1972 Campaign Polling

January 3, 1972 - H. R. Haldeman - 1972 Campaign Plan

January 6, 1972 - H. R. Haldeman - Catholic Vote

January 6, 1972 - H. R. Haldeman - The Environment

January 11, 1972 - Attorney General - Florida Data

January 27, 1972 - Attorney General - Kentucky and Illinois Poll Analysis

January 31, 1972 - Attorney General - First Wave Polling Results

January 31, 1972 - Rob Odle - February Budget

January 26, 1972 - Attorney General - New Hampshire, Florida, and Wisconsin Polls

February 3, 1972 - Attorney General - Arkansas

February 7, 1972 - Peter H. Dailey - Documentary Films

February 9, 1972 - Attorney General - Pennsylvania Poll

February 10, 1972 - Attorney General - Iowa and North Carolina Poll Results

February 11, 1972 - Attorney General - New Jersey Poll Results

February 14, 1972 - Attorney General - Pennsylvania and Ohio Poll Results

February 15, 1972 - Attorney General - Missouri Poll Analysis

February 15, 1972 - Attorney General - Ohio Poll Analysis

February 16, 1972 - Attorney General - Florida Follow-Up Study

February 16, 1972 - Attorney General - New Hampshire and Florida Telephone Polls

February 17, 1972 - Peter Dailey - Wisconsin Data

February 18, 1972 - Bob Marik - Wisconsin Poll

February 24, 1972 - Attorney General - Reformatted Analysis and Analysis of New York and Virginia

February 27, 1972 - Attorney General - Surveys on Race and Busing

February 28, 1972 - Peter H. Dailey - Media Market Runs

March 2, 1972 - Robert C. Odle, Jr. - January/February Consulting

March 2, 1972 - Dan Todd - Older Voters

March 6, 1972 - John N. Mitchell - National Poll Results

March 6, 1972 - Bill Novelli - Voter Demographics

March 9, 1972 - Jeb S. Magruder - New Hampshire Critique

March 10, 1972 - John N. Mitchell - Youth Poster Study

March 13, 1972 - Robert M. Teeter - Projects

March 21, 1972 - Van Shumway - Suggested Press Events

March 28, 1972 - Harry Flemming and Al Kaupinen - Registration Drive States

March 28, 1972 - H.R. Haldeman - "California Poll" Results

April 3, 1972 - John N. Mitchell - Demographic Tables

April 7, 1972 - John N. Mitchell - South Carolina Poll Results

April 11, 1972 - John N. Mitchell - Wallace Strategy

April 12, 1972 - John N. Mitchell - Campaign Theme

April 13, 1972 - John N. Mitchell - South Carolina, Massachusetts, and North Dakota Poll Results

April 17, 1972 - John N

Gerald R. Ford Library

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