Campaign Strategy Plan for the Ford Campaign
After the completion of the 1976 Republican National Convention,
President Gerald R. Ford went to Vail, Colorado for some relaxation and a series
of campaign planning meetings with his political advisors for the upcoming
campaign against Jimmy Carter. One of the documents they discussed was
this campaign strategy plan drafted by White House aide Michael
Raoul-Duval. Each
major section of the plan is a separate PDF file.
- Section I - Background
- Overview (pages 1-7)
- Major Constraints (pages 8-9)
- Definition of Problem (pages 10-11)
- Elements of Perception Problem (pages 12-33)
- Targets of Opportunity (pages 34-48)
- Major Constraints (pages 8-9)
- Section II - Conclusions/Goals
- Conclusions (pages 49-55)
- Goals for Campaign (pages 56-60)
- Goals for Campaign (pages 56-60)
- Section III - Description of Strategy
- The Recommended Strategy (pages 61-78)
- Analysis of the Recommended Strategy and Alternatives (pages 79-85)
- Themes (pages 86-92)
- Synopsis of Implementation Plan (pages 93-102)
- Pre-Campaign Plan (pages 103-110)
- Attack and Carter's Reaction (pages 111-120)
- Analysis of the Recommended Strategy and Alternatives (pages 79-85)
- Tab I - Strategy Details
- State Budgets (19 pages)
- Constituency Groups (24 pages)
- Sample Ethnic Plan for Hispanic-Americans (10 pages)
- Constituency Groups (24 pages)
- Tab II - Background Papers
- Campaign History (14 pages)
- Clifford's '47 Memo (6 pages)
- Analysis of Catholic Vote [This paper does not appear in any of the Library's copies of the plan]
- Carter's Lead (2 pp.)
- Clifford's '47 Memo (6 pages)
Return to list of selected campaign documents