Gerald R. Ford Museum
Exhibits, Events, Education Center

303 Pearl Street, NW
Grand Rapids, MI 49504

616-254-0400 (tel)
616-254-0386 (fax)

e-mail
Ford Museum Facebook Page

Hours: 9:00am-5:00pm (Mon-Sat)
12:00 pm - 5:00 pm Sundays
(Closed New Year's, Thanksgiving, & Christmas Days)


Gerald R. Ford Library
Research, Events, Small Exhibits

1000 Beal Avenue
Ann Arbor, MI 48109

734-205-0555 (tel)
734-205-0571 (fax)

e-mail
Ford Library Facebook Page

Hours: 8:45am-4:45pm (Mon-Fri)
(Closed Federal Holidays)



Campaign Strategy Plan for the Ford Campaign
After the completion of the 1976 Republican National Convention, President Gerald R. Ford went to Vail, Colorado for some relaxation and a series of campaign planning meetings with his political advisors for the upcoming campaign against Jimmy Carter.  One of the documents they discussed was this campaign strategy plan drafted by White House aide Michael Raoul-Duval.  Each major section of the plan is a separate PDF file.
Section I - Background
Overview (pages 1-7)
Major Constraints (pages 8-9)
Definition of Problem (pages 10-11)
Elements of Perception Problem (pages 12-33)
Targets of Opportunity (pages 34-48)
 
Section II - Conclusions/Goals
Conclusions (pages 49-55)
Goals for Campaign (pages 56-60)
 
Section III - Description of Strategy
The Recommended Strategy (pages 61-78)
Analysis of the Recommended Strategy and Alternatives (pages 79-85)
Themes (pages 86-92)
Synopsis of Implementation Plan (pages 93-102)
Pre-Campaign Plan (pages 103-110)
Attack and Carter's Reaction (pages 111-120)
 
Tab I - Strategy Details
State Budgets (19 pages)
Constituency Groups (24 pages)
Sample Ethnic Plan for Hispanic-Americans (10 pages)
 
Tab II - Background Papers
Campaign History (14 pages)
Clifford's '47 Memo (6 pages)
Analysis of Catholic Vote [This paper does not appear in any of the Library's copies of the plan]
Carter's Lead (2 pp.)

Return to list of selected campaign documents