Preliminary Media Plan for the President Ford Campaign

August 21, 1976

After the completion of the 1976 Republican National Convention, President Gerald R. Ford went to Vail, Colorado for some relaxation and a series of campaign planning meetings with his political advisors for the upcoming campaign against Jimmy Carter.  One of the documents they discussed was this preliminary media plan created by the firm of Bailey, Deardourff & Eyre, Inc.

Citation: Preliminary Media Plan, 8/21/76; folder "Presidential Campaign - Preliminary Media Plan," Box 1, Dorothy E. Downton Files, Gerald R. Ford Library.
 View the media plan
 This media plan contains the following sections and can be viewed using the Adobe Acrobat reader (see note below).
  • Introduction (page 1)
  • The Mood of the Country (pages 2-3)
  • Perceptions of Ford and Carter (pages 4-7)
  • Advertising Strategy (pages 8-15)
  • Timing Phases of the Advertising (page 16)
  • Television Commercials Needed (pages 17-21)
  • Need for Pre-Testing (page 22)
  • Thoughts on Radio, Newspapers, Pamphlets (page 23)
  • Notes on Staffing and Budgeting (pages 24-26)
  • Projected Production Schedule (pages 27-28)

 
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Last Updated: August 19, 2004